Core Values

Greenbridge Properties’ Core Values are deeply ingrained principles that guide all of our decisions. Our values guide our team members, security for our clients, and a clear vision for the company’s vision and goals.

DO THE RIGHT THING

  • Always be honest with clients and colleagues.
  • Do not bend or break our values for expediency.
  • Be candid and fearless when admitting mistakes.

CARE PERSONALLY

  • With colleagues: Build meaningful relationships. It’s about acknowledging that we are all people with lives and aspirations beyond those related to our shared work. Find time for honest conversations.
  • With clients: Keep in touch, respond quickly, and build the relationship. Listen intently and make sure they know they have been heard. Admit mistakes and attack the problem together as a team.
  • With tenants: Tenants are our customers. Consider the hospitality offered to hotel guests. Be empathetic but focus on the facts during disagreements. We have a fiduciary responsibility to the owner. Be respectful but firm in your decision. 

INNOVATE

  • Simplify, standardize, then automate. Constantly seek ways to cut out repetitive work.
  • Every team member is encouraged to continuously improve processes and find new solutions to bottlenecks.
  • It’s not enough to be better than our competitors. Through a process of continual improvement, we strive to be better than ourselves.

OWN IT

  • Recognize when there is a problem. One person acts and reports.
  • Get feedback and support from others while still retaining ownership of the problem.
  • Tackle problems head-on and learn from your mistakes.

PLAY AS A TEAM

  • Ask for help. Recognize when someone needs assistance.
  • Share a common vision, set individual goals, and row in the same direction.
  • Embrace conflict when debating ideas. All team members commit to the decision.

DO THE RIGHT THING

CARE PERSONALLY

INNOVATE

OWN IT

PLAY AS A TEAM